2019
Inception of Lady Luck Games AB
Began on our journey in the iGaming industry.
2021
LL Lucky Games AB went public
LL Lucky Games AB was proudly listed on Nasdaq First North in Sweden in June.
2022
Strategic Acquisition of ReelNRG
Merged with ReelNRG, a UK-based game studio, solidifying our position as a leading independent gaming studio in European regulated markets.
2023
Strategic Stake in CYG
Acquired a 20% stake in CYG, a specialized software development company, fortifying our presence and capitalizing on distribution channels in the Asian market.
2024
Rebranded as Embark Group
In June, we evolved from a single-product company to a diversified group with multiple offerings. Also expanded our portfolio with the acquisitions of Intersoft Solutions and Ikigai Group Ltd.