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2019
Inception of Lady Luck Games AB
Began on our journey in the iGaming industry.
alt=”January 2019″ />
2021
LL Lucky Games AB went public
LL Lucky Games AB was proudly listed on Nasdaq First North in Sweden in June.
alt=”February 2019″ />
2022
Strategic Acquisition of ReelNRG
Merged with ReelNRG, a UK-based game studio, solidifying our position as a leading independent gaming studio in European regulated markets.
2023
Strategic Stake in CYG
Acquired a 20% stake in CYG, a specialized software development company, fortifying our presence and capitalizing on distribution channels in the Asian market.
2024
Rebranded as Embark Group
In June, we evolved from a single-product company to a diversified group with multiple offerings. Also expanded our portfolio with the acquisitions of Intersoft Solutions and Ikigai Group Ltd.
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Development



Aggregation


Service

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The Nomination Committee is the general meeting’s body for preparing the AGM’s decisions on election and remuneration issues to create a reasonable basis for the meeting’s handling of these matters.
The nomination committee’s task is to present proposals to the Annual General Meeting for:
-
- chairman of the annual general meeting;
- candidates for the post of chairman and other members of the board of directors;
- fees and other remuneration of each of the directors;
- fees to members of committees within the Board of Directors;
- election and remuneration of the Company’s auditor; and
- principles for the Nomination Committee.
The following persons have been appointed to serve on the Company’s Nomination Committee:
-
- Mads Jørgensen
- Calvin Lim Eng Kiat
- Michael Chi-Ho Li
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Executive Chairman
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Calvin Lim brings over twenty years of visionary leadership and strategic direction in software development and the gaming industry.
As a board member of Lady Luck GAMES since 2022, he has driven the company’s long-term growth, spearheading initiatives in fundraising, expansion, and market establishment in Asia. Calvin also serves as a director of DFNN, Inc., a publicly listed company in the Philippines, where he has been instrumental in shaping the company’s success since 2018.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”||||false|true” custom_padding=”|||0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http://embplc.com/wp-content/uploads/2025/01/Group-12371.svg” title_text=”Group 12371″ show_bottom_space=”off” _builder_version=”4.26.0″ _module_preset=”default” min_height=”144px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Michael Chi Ho Li” _builder_version=”4.26.0″ _module_preset=”default” title_level=”h2″ title_font=”–et_global_heading_font|600|||||||” title_text_align=”left” title_text_color=”#E2ECFA” title_font_size_tablet=”” title_font_size_phone=”18px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#9DC2F6″ text_font_size=”16px” custom_margin=”-23px||||false|false” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]
CEO (since 2024)
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With a passion for system building and integration, Michael drives success in software development for diverse industries.
As the CEO of CYTechLAB, specializing in online gaming products and services, he leads with expertise. Previously CEO of DCG Inc., the DFNN group’s tech subsidiary, Michael also served as Senior Vice President at Nogle Limited, overseeing the development of BondLinc’s bond trading app.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”||||false|true” custom_padding=”|||0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http://embplc.com/wp-content/uploads/2025/01/Group-12371-1.svg” title_text=”Group 12371 (1)” show_bottom_space=”off” _builder_version=”4.26.0″ _module_preset=”default” min_height=”144px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Keat Wong” _builder_version=”4.26.0″ _module_preset=”default” title_level=”h2″ title_font=”–et_global_heading_font|600|||||||” title_text_align=”left” title_text_color=”#E2ECFA” title_font_size_tablet=”” title_font_size_phone=”18px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_text_color=”#9DC2F6″ text_font_size=”16px” custom_margin=”-23px||||false|false” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]
CFO (since 2023)
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Keat Wong is an accomplished financial executive with extensive international experience at renowned firms such as KPMG and Deloitte. He has held leadership roles at global companies including Herbalife, CEVA Logistics, and C.H. Robinson.
As Group CFO, Keat brings his expertise in strategic growth and global expansion to Embark Group. Through streamlined processes and structured financial management, he continues to guide the company’s sustainable success, maximizing shareholder value.
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COO (since 2025)
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Head of People & Culture
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Denise has over 15 years of experience in HR within the iGaming industry, beginning her career in Talent Acquisition and progressively expanding her expertise across various HR functions. Her specialization lies in building HR departments from the ground up, ensuring they operate as true business partners aligned with organizational objectives. As a member of the Executive Team, Denise is dedicated to championing employee advocacy while ensuring the Group’s strategic vision aligns seamlessly with its culture.
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Head of Legal & Compliance
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Former Chief Legal Officer at NETSOLID Investments, Olga is a senior corporate counsel in the iGaming industry. She was responsible for managing digital marketing projects in iGaming, esports, and sports betting across various markets. Olga had managed legal entities in the US, Malta, Estonia, UK, Canada, Hong Kong, and common law private assets.
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