INTRODUCING WHO WE ARE
INTRODUCING WHO WE AREOur Story
Emerging from its roots as LL Lucky Games – a pioneering slot game studio – EMB Mission Bound has evolved into a fully integrated ecosystem, delivering innovative games, advanced platform technology, and comprehensive operator solutions to redefine digital entertainment.
Chronology
2019
Inception of Lady Luck GAMES
Began on our journey in the gaming industry.
2019
Inception of Lady Luck GAMES
Began on our journey in the gaming industry.
2021
LL Lucky Games AB went public
LL Lucky Games AB was proudly listed on Nasdaq First North in Sweden in June.
2021
LL Lucky Games AB went public
LL Lucky Games AB was proudly listed on Nasdaq First North in Sweden in June.
2022
Strategic Acquisition of ReelNRG
The acquisition of ReelNRG, a UK-based slot game studio, solidifies our position as a leading independent gaming studio in Europe’s regulated markets.
2022
Strategic Acquisition of ReelNRG
The acquisition of ReelNRG, a UK-based slot game studio, solidifies our position as a leading independent gaming studio in Europe’s regulated markets.
2023
Key Stake in CYG
Our 20% equity investment in CYG, a specialized software development firm.This investment strengthens our technological capabilities and aligns with our vision for innovation-driven growth.
2023
Key Stake in CYG
Our 20% equity investment in CYG, a specialized software development firm.This investment strengthens our technological capabilities and aligns with our vision for innovation-driven growth.
2025
Rebranded to EMB Mission Bound
In January, LL Lucky Games rebranded as EMB Mission Bound, signifying our evolution from a single-product company into a diversified group with multiple offerings. We continue to amplify our impact across the global gaming ecosystem.
2025
Rebranded to EMB Mission Bound
In January, LL Lucky Games rebranded as EMB Mission Bound, signifying our evolution from a single-product company into a diversified group with multiple offerings. We keep amplify our impact across the global gaming ecosystem.
Our Vision
We are committed to connect businesses, their audiences, and the thrilling world of gaming, pioneering new frontiers in immersive experiences.
Characteristics
Integrity & Professionalism
Uphold high standards of integrity, reliability, and efficiency in all operations.
Innovation &
Agility
Drive progress with creative solutions and cutting-edge technology while staying responsive to market changes.
Resilience &
Inclusivity
Demonstrate grit and perseverance in challenges, embracing diverse cultures, and prioritizing employee well-being and development.
Our Group of Companies
Founded in 2019, Lady Luck GAMES is a Swedish company committed to crafting cutting-edge slot games. By blending innovative design with advanced technology, we deliver immersive experiences that captivate players and elevate the gaming experience.
Services
More Information
Licenses
Testing Partners
Established in 2014 in Singapore, CYG is a leading software development company specializing in tailored information technology solutions for the Fintech and iGaming industry.
Services
More Information
Testing Partners
Executive Committee
Calvin Lim
Executive Chairman
Calvin Lim brings over twenty years of visionary leadership and strategic direction in software development and the gaming industry.
As a board member of LL Lucky GAMES since 2022, he has driven the company’s long-term growth, spearheading initiatives in fundraising, expansion, and market establishment in Asia. Calvin also serves as a director of DFNN, Inc., a publicly listed company in the Philippines, where he has been instrumental in shaping the company’s success since 2018.
Chi-Ho (Michael) Li
CEO
Michael drives success in software development across diverse industries through his passion for system building and integration.
His extensive leadership experience includes serving as CEO of CYTechLAB, where he specialized in online gaming products and services, and as CEO of DCG Inc., the tech subsidiary of the DFNN group. In addition, as Senior Vice President at Nogle Limited, he oversaw the development of BondLinc’s bond trading app, further showcasing his expertise in technology and innovation.
Keat Wong
CFO
Keat Wong is an accomplished financial executive with extensive international experience at renowned firms such as KPMG and Deloitte.
He has held leadership roles at global companies including Herbalife, CEVA Logistics, and C.H. Robinson. As Group CFO, Keat brings his expertise in strategic growth and global expansion to EMB Mission Bound. Through streamlined processes and structured financial management, he continues to guide the company’s sustainable success, maximizing shareholder value.
Richard Hau
COO
Richard has 15+ years experience in leading technical and complex portfolios across multiple categories including CPG, Automotive and Telecommunications amongst others. Coming from a focus on operational efficiencies with high profile client accounts and agency restructures, centering on driving collaboration and integrated thinking. Providing fresh perspectives on best practices for modern operations including practical implementation of growth methodologies. Previously the Global Head of Business Development & Delivery for WPP.
Denise Cutajar
Global Head of People and Culture
Denise has over 15 years of experience in HR within the iGaming industry, beginning her career in Talent Acquisition and progressively expanding her expertise across various HR functions.
Her specialization lies in building HR departments from the ground up, ensuring they operate as true business partners aligned with organizational objectives. As a member of the Executive Team, Denise is dedicated to championing employee advocacy while ensuring the Group’s strategic vision aligns seamlessly with its culture.