Emerging from its roots as LL Lucky Games – a pioneering slot game studio – EMB Mission Bound has evolved into a fully integrated ecosystem, delivering innovative casino games, advanced platform technology, and comprehensive operator solutions to redefine digital entertainment.
Chronology
2021
Inception of Lady Luck GAMES
Began on our journey in the gaming industry.
Inception of Lady Luck GAMES
2021
LL Lucky Games AB went public
LL Lucky Games AB was proudly listed on Nasdaq First North in Sweden in June.
LL Lucky Games AB went public
2022
Strategic Acquisition of ReelNRG
The acquisition of ReelNRG, a UK-based slot game studio, solidifies our position as a leading independent gaming studio in Europe’s regulated markets.
Strategic Acquisition of ReelNRG
2023
Key Stake in CYG
Our 20% equity investment in CYG, a specialized software development firm.This investment strengthens our technological capabilities and aligns with our vision for innovation-driven growth.
Key Stake in CYG
2025
Rebranded to EMB Mission Bound
In January, LL Lucky Games rebranded as EMB Mission Bound, signifying our evolution from a single-product company into a diversified group with multiple offerings. We keep amplify our impact across the global gaming ecosystem.
Rebranded to EMB Mission Bound
2025
Strengthening Our Ecosystem with Confetti & EGS
In 2025, we merged Confetti, our UI/UX and web development studio into EMB Mission Bound and launched EGS, a next-generation game aggregator that seamlessly connects operators and game providers. These milestones mark a new chapter—expanding our creative ecosystem, fostering collaboration, and shaping a more connected future for digital entertainment.
Strengthening Our Ecosystem with Confetti & EGS
Our Vision
We are committed to connecting businesses, their audiences, and the thrilling world of gaming, pioneering new frontiers in immersive experiences.
Characteristics
Integrity & Professionalism
Uphold high standards of integrity, reliability, and efficiency in all operations.
Innovation & Agility
Drive progress with creative solutions and cutting-edge technology while staying responsive to market changes.
Resilience & Inclusivity
Demonstrate grit and perseverance in challenges, embracing diverse cultures, and prioritizing employee well-being and development.
Our Group of Companies
Partnering with progressive businesses to uncover their true purpose, helping them drive meaningful change & move the industry forward.
Lady Luck GAMES
Founded in 2019, Lady Luck GAMES is a Swedish company committed to crafting cutting-edge casino games. By blending innovative design with advanced technology, we deliver immersive experiences that captivate players and elevate the gaming experience.
Slot Game Development
Digital Marketing Service
Platform Development
UI/UX Design
CYG
Established in 2014 in Singapore, CYG is a leading software development company specializing in tailored information technology solutions for the Fintech and iGaming industry.
White Label Solution
Digital Marketing Service
Platform Development
Payment Solutions
Confetti
Confetti is a company focused on gaming and front-end development, with a specialty in designing and building engaging game experiences.
Slot Game Development
UI/UX Design
EGS
EGS is a game aggregation company that simplifies growth, strengthens partnerships, and makes success within reach through seamless, scalable API solutions.
Game Content Aggregation
